Articles

WHY AS RWANDANS YOU NEED TO HAVE WEBSITES WITH “.RW” DOMAIN NAMES

Subscribing to the .Rw domain name is a good way to enjoy online presence and promote your business all at once. .Rw domain names adds great value to businesses and allows as well to obtain an identity. “.rw”, “.com” or “.net” domain names combine with the name you have chosen for your website to become a valid address to refer to your company or ....


ONLINE ADVERTISEMENT, A PROMISING STRATEGY FOR BUSINESSES

As we breach into the virtual world of technology, it becomes a challenge for businesses to embrace the change from the traditional to the digital realm. Start-ups and already rooted businesses struggle to find a way for advertising their services. Television advertisement or online advertisement, they always find themselves caught up in that ....


BRAND IDENTITY AND WHAT IT HAS TO DO WITH YOUR BUSINESS’ SUCCESS

Most businesses in Rwanda, especially start-ups consider branding their business as something trivial that requires less attention. You might not spend enough time thinking about this but reflect about the impact the recognition of your company could have on your identity as a business. For business persons operating solo ventures, branding ....


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