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BRAND IDENTITY AND WHAT IT HAS TO DO WITH YOUR BUSINESS’ SUCCESS

Most businesses in Rwanda, especially start-ups consider branding their business as something trivial that requires less attention. You might not spend enough time thinking about this but reflect about the impact the recognition of your company could have on your identity as a business. For business persons operating solo ventures, branding ensures a leap from an individual identity to a broader appeal.

Your identity is not only limited to your logo, design, colors, persona or price. It also refers to all the equipment, possessions or materials you have or all the attributes that make your business unique. Anything that shows the aspects of the business that are remarkable or even anything that narrates the story of how you do business.

Branding plays a lot on the impression you make. Imagine you get a new customer and the first thing he notices is a poorly designed logo. Unprofessional graphics can cost you the clients’ trust, credibility and make your business less dependable. But hiring a professional designer can help you ensure uniformity in your brand and develop a genuine, unswerving and standard identity for your business.

Furthermore, a brand identity is the key to establishing a strong presence as it carries the message you want to deliver to your potential customers. Graphics or designs related to your business are more likely to draw the attention of potential customers to your products or services.

We can help you become a well-recognized character within your target market. With our graphic designing team, you are guaranteed an increase of sales and to acquire the attributes that best represent what your company stands for.

Join IGIHE Ltd for more information on:
+250 788 895 953
Or email us on:
sales@igihe.com
info@igihe.com

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